Co-founder and CTO
Martim Madaleno
Leads engineering. Designs and builds the systems, and stays hands-on in every codebase.
About LX Apps
We build for one kind of company
Brands that sell personalised products and make them in-house. That focus is the product.
Order hubs, approval portals, production queues, shipping documents. The same operation, seen from the inside, again and again. That is why the software fits.
scope.txt
We build
- Order centres and production queues
- Design approval portals
- Label and packing slip printing
- Nacex and DPD integrations
- Backoffice and team tools
We do not build
- Storefront design and themes
- Branding and marketing
- CRO and ad campaigns
The second column is deliberate. Your design agency keeps that work.
Why one niche
Generic software does not know what a proof is
We started as a studio that built software for anyone. Every project began with a diagnosis, and the diagnosis kept finding the same thing: tools that know nothing about the business they run.
A personalised-products brand lives in objects generic software has no word for. Design proofs. Engraving queues. Packing slips. A customer who wants the name spelled differently after production started.
So we stopped building for anyone. One buyer, one operation, one system we know from the inside. The software fits because we have stood next to the printer.
The niche is not a marketing choice. It is how the software gets good.
Founders
Two people, no layers
You talk directly to the engineers who build your system. No account managers.
Co-founder, operations
Diogo Madaleno
Leads client relationships. Runs scoping, delivery and support, from the first call to launch.
A two-person senior team is the point: nothing gets lost between the person who heard the problem and the person who fixes it.
How we work
Four steps, no surprises
01
Walk us through your order flow
A 20-minute call. You show us how an order moves today, from checkout to the box.
02
We scope a fixed first version
You get a written scope with a setup price and a monthly price. No open-ended estimates.
03
Build and ship in weeks
Your team tests real orders while we build. The first working piece goes live early.
04
Adjust every month
Adjustment hours are part of the subscription. The system keeps fitting as the operation changes.
Where your data lives
Hosted in Europe, yours to take
European servers
Your system runs on LX Apps servers in Europe.
Your data, exportable
Client data is always the client's. Export it at any time.
GDPR-first
Customer artwork and personal data handled under GDPR from day one.
See if we fit in 20 minutes
Walk us through your order flow. If we are not the right fit, we say so and point you somewhere better.